• August 5, 2011

Hertz is sponsoring the European movie launch of Disney-Pixar's "Cars 2" with competitions in Europe for families to win a stay at Disneyland Paris, and car rental discounts. The company has also created a dedicated Hertz / "Cars 2" microsite.

The promo touts Hertz' Family Selection, vehicles the company chose for family rental. The cross promo with Disney is for families in UK, Germany, France, Italy, Netherlands, and Spain and dangles a stay at Disneyland Paris through a free prize draw where they can discover Lightning McQueen during the "Disney Magical Moments Festival."

The winning family of four will travel to and from Disneyland Paris in September for two nights and will stay at a Disney hotel.