IndustryBrains Partners with InfoWorld

  • May 13, 2003
Business performance advertising network IndustryBrains and IT publisher InfoWorld Media Group have entered into a partnership to establish a cost per click MarketPlace section on the InfoWorld site. The MarketPlace section will offer cost per click listings that are in contextually relevant, category specific areas. Company officials say this new opportunity provides advertisers a cost effective and efficient way to reach InfoWorld's target audience of senior information technologists. InfoWorld editors have identified 16 primary content categories for more targeted advertiser listings. Advertisers will be able to purchase MarketPlace placement utilizing an auction bidding system. The more they pay, the higher their rank in the marketplace section.
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