- PPC Hero, Monday, August 15, 2011 2:23 PM
Match types can become a little complicated, especially when there are numerous variations. Take modified broad match, for example. After several broad match keywords got impressions in an account,
but not many clicks and few conversions, Bryan Watson thought -- why not give modified broad match a try? He explains when to use modifiers, how this match type might come in handy, and the
possibilities for success when used correctly.
Read the whole story at PPC Hero »
