Beam Unveils New Logo for New Name

  • August 16, 2011
Anticipating its spin-off as a separate, publicly traded company from Fortune Brands (on target to be completed early in this year's fourth quarter), Beam Global Spirits & Wine is introducing a new logo for its soon-to-be new name: Beam Inc.

The old logo showed Beam Global Spirits & Wine in a very traditional, serif type font, accompanied by a red, seal-like element bearing a white "B."

In the new logo, the single word Beam is rendered in the signature script of fourth-generation distiller James B. Beam, whose namesake Jim Beam Bourbon is the company's flagship spirits brand.

1 comment about "Beam Unveils New Logo for New Name".
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  1. Tom Keane from USA Weekend, August 17, 2011 at 9:06 a.m.

    An article about a logo . . . and you don't show the logo?

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