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The Foreign-Language Internet

SEO and paid-search marketers must start paying attention to foreign markets -- if they have not already. The promise of the Internet to reach consumers and information seekers worldwide continues to open doors. For businesses in the U.S., it means connecting with folks in non-English native-language-speaking countries. Christian Arno tells us why it's important, provides stats on Internet growth in other countries, and offers insight into key steps that marketers should take to expand.

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