• by Joe Mandese  @mp_joemandese, August 18, 2011

Robert Woodard, former vice president-global consumer and customer insights at Campbell Soup Co., has joined the Advertising Research Foundation as executive vice president-advertising effectiveness.

Woodard, who was also a top executive at Coca-Cola Co., was an active member of the ARF, and was particularly involved with its NeuroMarketing task force, including two research projects overseen by the ARF to learn how biometic measurement methods could be used to measure advertising and media effectiveness.

Woodard is the latest in a string of industry researchers -- also including Procter & Gamble's Ted McConnell and A&E's David Marans -- recruited by ARF chief Bob Barocci recently.