• Boy Genius Report, Thursday, August 18, 2011 12:44 PM

The top-10 apps in the Android Market account for a staggering 43% of app usage on Android devices, reports Boy Genius Report, citing new Nielsen data.

"Despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent," according to Don Kellogg, Director of Telecom Research & Insights at Nielsen.

Meanwhile, the top-50 apps in the Market account for 61% of all usage, which means the vast majority of Android apps account for just 39% of app usage.

Also of note, Nielsen found that Android users spent nearly double the amount of time using apps than they did browsing the mobile Web. The data is the result of new customer metering software, which is installed on thousands of iOS and Android devices around the U.S.

"Rather than relying on survey results as is typical in the industry, Nielsen is now able to directly measure consumer behavior with its metering software ... and report extremely accurate data," BGR writes.

Read the whole story at Boy Genius Report »