The advertisement for Nivea for Men appeared in the September
issue of Esquire magazine and featured a clean-cut, African-American male holding what appeared to be a mask of a black man with an Afro hair style and a beard. The copy accompanying the ad
read, "Look Like You Give a Damn. Re-civilize Yourself."
"Adding Nivea to the list of companies that will not be getting my money," tweeted blogger Septembre Anderson, who appears to have been the user who first tweeted a pic of the ad. "Post-racial my ass..."