• paidContent, Monday, August 22, 2011 12:30 PM

Miramax on Monday debuted what some are calling the largest-scale Facebook streaming movie venture to date. The Miramax eXperience, so-called, already features 20 titles for rent in the U.S. and 10 each in UK and Turkey, paidContent reports. Films rented through eXperience can be watched on iPads through a browser-based player, as well as on Google TV. Facebook users can rent the films for 30 Facebook credits, the equivalent of $3. Warner Bros., Paramount and Universal have already experimented with Facebook.

Yet, "Unlike single-movie ... or single-franchise ... apps, for Miramax CEO Mike Lang, this is about Miramax as the umbrella brand for a wide variety of movies," paidContent reports. "Miramax already had an electronic-sell-thru deal with Apple and some streaming VOD with Amazon." Lang also did a major subscription video-on-demand deal with Netflix. Regarding its choice of Facebook, Lang tells paidContent: "We wanted to fish where the fish are. We could have created the most robust Miramax.com in the world and other than my family members, who would be there?"

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