Simon Property Group, Inc., a shopping mall owner and marketer, has selected Arbitron Inc. and Scarborough Research to supply it with local market consumer information and software services in all
U.S. markets served by the Simon Mall Media Network. Simon Malls with have access to Scarborough's local market survey information detailing consumer profiles of people exposed to mall advertising,
software to process the data and training by Arbitron for the entire Simon Mall media sales staff.
