• October 30, 2003

PointRoll has begun providing enhanced metrics to clients who use FatBoy units. The metrics enable clients to see the average panels per interaction and the average brand interaction time on each creative unit served as part of their campaign. PointRoll provides millions of FatBoy expanding banners that are seen on Yahoo!, AOL, and MSN, and each PointRoll FatBoy generates data that can be viewed in the Company's Ad Tracker via several canned reports and aggregations.

"Time spent with the brand is a vital measurement, one that quantifies the value of the rate paid to put forth a campaign, said Mark Redetzke, Vice President, Online Media for Zentropy Partners. "Using FatBoy instead of a .gif or Flash is becoming a given as advertisers capitalize on publishers' decision to offer at no additional charge. Having hard metrics to back up how we spend our clients' dollars is priceless."