• March 26, 2003

Starting yesterday, T.G.I. Friday's is partnering with The Ohio Art Company, makers of the Etch A Sketch drawing toy. To promote a newly designed kids' menu, children under 12 will be provided with a travel-size Etch A Sketch drawing toy for use during their visit to the restaurant. A company statement said: "In market testing, the Etch A Sketch and other components of the activity package kept children entertained longer, allowing adult guests to have a fun, relaxing dining experience, ultimately increasing guest satisfaction and repeat business." T.G.I. Friday's activity package also includes an innovative kids' menu that encourages interaction between adults and children. Other components of the family-oriented package include an interactive color-change cup that changes color when a cold beverage is added, new coloring and activity sheets, and crayons.