• Ad Age, Tuesday, August 23, 2011 11 AM

In the last round of the pitch, which took just a couple of months from start to finish, the WPP shop faced off against sibling Ogilvy, New York, and Omnicom Group's DDB, New York.

JWT won the business with the help of WPP siblings including media shop MediaCom, PR agency Hill & Knowlton and strategic branding shop the Brand Union.

The marketer's CEO, Jim Evans, in a statement said: "JWT's global network is unparalleled, especially within our priority markets. They demonstrated impressive strategic insight and a genuine, shared passion for our mission." The statement also noted that the advertising budget for the group is $200 million.

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