Called "Operation Rebuild for Heroes at Home," the Facebook contest will give away 25 grants totaling $250,000, based on fan voting, using its Heroes at Home online community. Visitors to the Sears Facebook page will be able to read the stories behind each grant application and then vote for their favorite.
The Hoffman Estates, Ill.-based retailer says the Heroes at Home program, which also provides Sears gift cards to active servicemen and women during the holidays through its Wish Registry program, has raised more than $23 million over the past four years and helped more than 62,000 families.