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Newsweek's Crazy-Eyed Michele, Ghost Diana: Covers Generate Buzz More Than Sales

  • Adweek, Wednesday, August 31, 2011 2:48 PM
Have the recent designed-for-controversy Newsweek covers championed by editor Tina Brown (Michele Bachmann looking slightly crazed, Diana come back from the dead to pose at 50) actually boosted newsstand sales for the ailing publication?

Not significantly, according to Lucia Moses. "Though to be fair, given the current state of weekly newsmagazines, just keeping sales from dropping might be seen as a victory (of sorts)," she writes.

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