• September 2, 2011

Allstate has a lot behind door number three with a promotion it is doing as title sponsor of the Bowl Championship Series (BCS) in January. To back the 2012 Allstate BCS National Championship in New Orleans, the Northbrook, Ill.-based company is launching a merchandise-rich "60 Seconds of Mayhem Sweepstakes."

Consumers who go to www.allstatecfb.com can enter for a chance to win a 2012 Buick Regal GS, a trip for four to the 2012 Allstate BCS National Championship and the opportunity to win a grand-prize package including an RV, boat, motorcycle and $30,000 toward a home makeover. The company will also have in-stadium participation at games featuring the Allstate "Good Hands" field goal nets. Attendees must listen for in-game announcements of a code to text to "Alst8" (25788) to receive one sweepstakes entry.

Allstate will also have an "Allstate Tailgate Tour" at Allstate-sponsored universities during the season. Fans can enter the sweeps there, as well. The tour includes college football-themed activities.    To win the grand prize package, the finalist must convert one field goal kick attempt from the 30-yard line in 60 seconds or less, and in no more than five attempts, at halftime of the championship.

Those who enter the "60 Seconds of Mayhem Sweepstakes" will also be eligible to instantly win weekly prizes including big screen TVs, digital cameras, tailgate grills and more.      The grand prize will include a 2012 Forest River Wildcat travel trailer, a 2012 Tahoe Q7 SF boat, a 2012 Cross Country Tour Victory motorcycle and a $30,000 gift card from a home improvement store.