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Online Fashion Shoppers

Fashion shoppers like the Web. Some might not buy online, but rather research purchases before walking into a store. Recent stats from a GSI Commerce survey show how a multichannel approach to retail is vital for clothing brands. In fact, nearly half of consumers prefer shopping for fashion online rather than offline. And 64% consult a fashion retailer's Web site before making a purchase. This highlights the importance of a Web site with a strong on-site search engine divided by distinct categories. Graham Charlton points to the stats from GSI, suggests what consumers might want from fashion retailers online, and explains how search and social media can play a role.

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