Optimizing landing pages to increase return on investment takes time and patience. The strategy to drive consistent messages relies on it. Relevancy, trust and ability to understand user intent are
three of the five key ways John Lynch suggests marketers can improve return on investment through keyword optimization. Improving conversion rates from Web site traffic to landing pages can have
dramatic results in the overall health of a company and the campaigns -- even at 0.5-1 percent, he explains.
Read the whole story at Search Engine Watch »
