"While this is a nice measure of success (on some levels) for the Klout team what it really does is speak to our need to measure anything and everything," writes
Marketing Pilgrim. That's not to say that everyone sees Klout's as a legitimate yardstick of social media influence.
"Ask 10 different people to define influence in the online social space and you are likely to get 10 variations on the theme," Marketing Pilgrim adds. In its opinion, however, the controversy over measuring social influence is actually generating additional interest in service like Klout.