Crown Imports Chooses Goodby

  • September 11, 2011
Crown Imports has named Goodby, Silverstein & Partners, a unit of the Omnicom Group, as its agency of record for Corona Light and Modelo Especial following a review.

Jim Sabia, chief marketing officer for Crown Imports, attributes Goodby's win to the agency's range of ideas and insights across multiple media channels that focused on maximizing the business growth for both brands.

"We recognize the huge potential for Corona Light as well as the great opportunity Modelo Especial has to connect with the general market consumer," Sabia said in a release.--Tanya Irwin

Next story loading loading..