Lane Bryant Launches Fashion Genuis Search

  • September 12, 2011
Chainstoreage.com reports that Lane Bryant, the plus-size division of Charming Shoppes, is introducing Fashion Genius, a new technology that offers one-of-a-kind fit and style solutions. A simple survey asks about her curves, fit issues and style preferences, and translates them to individual merchandise items without requiring any measurements. The trade paper says the service is rolling out on LaneBryant.com, as well as plus size sister brands, including Catherines.com, FashionBug.com, and Cacique.com, and that it uses an algorithm based on 70 million points of data, including 10,000 in-person fittings of bras, pants and tops and 1.25 million survey answers.
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