Chainstoreage.com reports that Lane Bryant, the plus-size division of Charming Shoppes, is introducing Fashion Genius, a new technology that offers one-of-a-kind fit and style solutions. A simple
survey asks about her curves, fit issues and style preferences, and translates them to individual merchandise items without requiring any measurements. The trade paper says the service is rolling out
on LaneBryant.com, as well as plus size sister brands, including Catherines.com, FashionBug.com, and Cacique.com, and that it uses an algorithm based on 70 million points of data, including 10,000
in-person fittings of bras, pants and tops and 1.25 million survey answers.