• PPC, Wednesday, September 14, 2011 2:42 PM

Google has clarified some AdWords guidelines on "acceptable" practices, so Geordie takes us through the changes and provides tips on how to "arbitrage effectively" or manipulate policies without stepping too far over the line. He points to the guidelines and emphasizes advertiser "intent" as Google's main objective when reviewing ads. "So, as long I really, super-duper promise that the purpose of my landing page is NOT to have a user click AdSense ads, it's game on . . ." he writes, before focusing on how Google illustrates what's "acceptable."

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