• September 14, 2011

Year-end sales events are likely to be a boon to automakers, according to Kelley Blue Book's Market Intelligence Consumer Sentiment survey. The poll found 62% of new car and used car shoppers are looking to purchase within the next three months, due primarily to year-end sales events. 

Consumer sentiment is in line with what Kelley Blue Book market analysts anticipate will be a strong fourth quarter with increased cash incentives and attractive lease offerings. Among surveyed shoppers that have visited a dealership, 42% noted difficulties finding the specific vehicle they want, followed by a small selection of vehicles (40%) and the inability to negotiate an acceptable price (28%). 

"Consumers seem to know what they want... it is just a matter of finding it in the current marketplace," said Camryn Craig, research analyst for Kelley Blue Book's kbb.com.  "Inventory levels improved in September and are expected to continue improving through the end of the year."

New-car shoppers who have settle on a price are willing to pay $28,297 on average, while used-car shoppers are prepared to pay $11,415 on average.