Entertainment, media and technology market research company Interpret, in its "iPad Gamers: A look at the Users of Gaming's Shiny New Toy," more than 8 million iPad owners (about 71% of all owners) are using their tablets for gaming.
"Collectively, iPad gamers are showing slightly decreased involvement with gaming on home consoles, mobile phones, and Nintendo handheld consoles," said Jason Preston, Interpret analyst, in a statement. "These facts imply that iPad game developers and publishers can definitely reach a new audience on the iPad, and should also closely monitor Apple's positioning of the iPad as an in-home gaming device, especially considering the platform's already obvious impact on traditional gaming behavior."
advertisement
advertisement