• September 15, 2011

The NFL is launching an ad campaign to tout its branded apparel and accessories for women. The campaign spotlights NFL rivalries with ads featuring women of the NFL posing as rivals in the NFL-branded apparel.

The campaign also introduces the NFL Party collection. Wives and daughters of NFL coaches and team executives are featured. Among then are Charlotte Jones Anderson, Dallas Cowboys EVP Brand Management and daughter of Cowboys owner Jerry Jones; Tavia Hunt, married to Kansas City Chiefs owner Clark Hunt; Suzanne Johnson, married to New York Jets owner Woody Johnson; Anna, Emily & Katie Murphy, the daughters of Green Bay Packers President/CEO Mark Murphy; Gwen Reese, married to New York Giants GM Jerry Reese; and Meghan Rooney, daughter of Pittsburgh Steelers President Art Rooney II.

There's also a web site, NFL.com/women, for women with content and the Women's Apparel line and Q&A with some of the designers. It links to an NFL.com/women, NFL Party section that contains a weekly NFL Homegating blog.