Data drives traffic from engines to Web sites. But it's one thing to gather and parse the data from keywords to research to analytics, and yet another to act on it. Rand Fishkin serves up tips on
taking keyword metrics and turning them into site visitors. He suggests that marketers should not rely on comScore data for referring traffic, but instead, compare it with market averages. Fishkin
tells us why.
Read the whole story at SEOmozBlog »
