And, while reinvention
-- or at least rapid innovation -- isn't impossible, it's extremely difficult. Yahoo's been failing to reinvent itself for years, and now, according to Datamation, so is Facebook. "The only way for
Facebook (or any online service for that matter) to succeed is to re-invent itself," it writes. "Facebook is scrambling to do so, trying this, trying that, desperately looking to thrill users with
expanded engagement with existing social graphs. And Facebook has failed again and again."
For instance, albeit without citing any data -- a reoccurring theme in the story -- Datamation insists that Facebook's efforts to establish Facebook Messages as users' default e-mail client has already failed.