• Datamation.com, Friday, September 16, 2011 12 PM

Datamation.com says Facebook is the new Yahoo. What's the meaning of this eye-catching claim? Essentially, Datamation says Facebook is slowly but surely falling into the reinvention trap that so many Web pioneers, including Yahoo, have failed to avoid. Because Web services and user behavior evolve so fast, no company can rest on yesterday's success tomorrow.

And, while reinvention -- or at least rapid innovation -- isn't impossible, it's extremely difficult. Yahoo's been failing to reinvent itself for years, and now, according to Datamation, so is Facebook. "The only way for Facebook (or any online service for that matter) to succeed is to re-invent itself," it writes. "Facebook is scrambling to do so, trying this, trying that, desperately looking to thrill users with expanded engagement with existing social graphs. And Facebook has failed again and again."

For instance, albeit without citing any data -- a reoccurring theme in the story -- Datamation insists that Facebook's efforts to establish Facebook Messages as users' default e-mail client has already failed.

Read the whole story at Datamation.com »