Kia Wants YOU To Shuffle

  • September 19, 2011
Kia says its shufflin' "Share Some Soul" ad campaign that brings back the hamsters dancing to LMFAO's "Party Rock Anthem" has gotten some 3 million online views.

Now the Irvine, Calif.-based Kia Motor American is launching a dance video submission contest at its Kia Soul YouTube and Facebook channels.

The "Soul Shuffle Slam" dangles $10,000 and the opportunity to dance on stage with LMFAO by submitting videos of themselves dancing to the song.

As part of the contest, visitors to the Kia Soul YouTube and Facebook channels can vote to pick the contest's finalists. Those four go to a Kia Soul Shuffle Slam Showdown, a digital vote-off where their videos will be judged by LMFAO band members Redfoo and SkyBlu plus members of the Quest Crew dance team. Users can connect the "Soul Shuffle Slam" to their Facebook account and send dance virally.--Karl Greenberg



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