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Facebook Boosts Diageo Advertising Program

  • ZDnet, Tuesday, September 20, 2011 9:30 AM
Diageo, owner of drinks brands including Baileys, Guinness, and Smirnoff, plans to increase its multi-million dollar partnership with Facebook to drive consumer engagement, especially in emerging markets.



Facebook will provide strategic consultancy to Diageo's priority brands in New York, London, Amsterdam, Dublin, Sao Paulo, and Singapore and develop "social" consumer participation programs.

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