Hachette Taps Jumpstart Digital Marketing

  • March 3, 2003
Two of the largest circulation auto magazines in the world, CarandDriver.com and RoadandTrack.com, have selected Jumpstart Digital Marketing, Inc., an interactive media sales, marketing and technology company, specializing in maximizing automotive advertising revenue for digital publishers, to be the exclusive rep firm for local auto dealer ad sales. Hachette Filipacchi Media U.S, publisher of CAR AND DRIVER magazine (with nearly 10 million readers) and Road & Track magazine (almost 6 million readers) has contracted with Jumpstart Digital Marketing to help the magazine's companion Websites tap into the $7 billion that the nation's 22,000 automotive dealers spend on advertising each year. This follows closely on the heels of Jumpstart signing to rep StoneAge.com and Car.com for auto dealer sales.
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