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Canoe Ventures Stumbles

Has Canoe Ventures -- the consortium of major cable companies formed three years ago to allow advertisers to buy targeted TV ads -- fizzled? That's what the New York Post's Claire Atkinson reports, citing such evidence as the loss of key execs like CEO David Verklin.

And despite Canoe's gains -- which include "improving ad insertion on video on demand TV shows" -- still "after three years, few viewers have seen an interactive ad, and pinpointed ad sales have not gained traction," writes Atkinson.

Read the whole story at New York Post »

1 comment about "Canoe Ventures Stumbles".
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  1. Mark Walker from aka Media Mark, September 21, 2011 at 10:28 a.m.

    While I cannot verify they were generated by Canoe, I have seen 3 or 4 interactive ads, and mu daughter actually responded to one - and received her free sample!

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