• PPC Hero, Thursday, September 22, 2011 11:15 AM

Marketers using AdWords may want to explore the feature Top of Page Estimate, which now can become a column in the dashboard. Top of Page, along with First Page Bid Estimate, provide insight into opportunities to optimization campaigns. Just as important, it can tell marketers how AdWords calculates these estimates and offer alternatives other than continually raising bids, explains Jessica Cates. She takes us through each strategy and serves up tips on improving rankings.

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