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Rite Aid Expands Loyalty Program

Rite Aid increased sales and narrowed losses in second quarter 2012 as its Wellness+ loyalty card program continued to grow and its new Wellness store format saw continued expansion.



The company reported sales of $6.3 billion, a 1.8% increase over second quarter 2011's $6.2 billion. Losses were $92.3 million, compared with $197 million in the same period last year.



Next week, the chain plans to introduce Wellness+ Diabetes, collaboration with WebMD and the first Wellness+ program extension. The program will provide members with free lifestyle management tools and other resources. The Wellness store format has seen significant growth as well and now includes 40 stores in eight markets on the east and west coasts. The company has set aside $92 million for store remodels and plans to expand the format to 300 stores next year.

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