eBay Motors Launches Web-Based Show

  • September 23, 2011
eBay is launching "World's Fastest Car Show" -- an original video series for the eBay Motors website and mobile application. The show, the first originally produced media content for eBay Motors, is also the first to be featured in any of eBay's mobile applications, according to the company.

The series is hosted by former 24 Hours of Le Mans winner and FIA GT2 World Champion Justin Bell. Steve Yankovich, VP of mobile at eBay, says the goal is to "interact with these enthusiasts on an even deeper level by providing compelling, meaningful content within the app itself, and also through the eBay Motors website."

There will be two versions of each weekly episode, one produced for the eBay Motors mobile application, and the other produced for the eBay Motors website. Episodes will feature segments such as automotive adventures, celebrity interviews and car collections, road trips, and a Mystery Car segment where viewers will be given clues to a car, the identity of which will be revealed at the end of the show, according to eBay.

The series is produced by Swirl.net in partnership with Justin Bell Productions and directed by Nicolai Iuul of Ammo Productions.--Karl Greenberg



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