• USA Today , Tuesday, September 27, 2011 12:02 PM

Youtoo, the cable channel that is a reinvention of "the obscure, money-losing ALN," launched yesterday with a unique premise: viewers record 15-second videos that can be broadcast on TV, reports Gary Levin.

Of course folks can already broadcast themselves on the Web all they want, but Youtoo CEO Chris Wyatt is betting that TV exposure has a special magic, an "unbelievable thrill": "It's very hard to quantify what fame feels like to someone who's not a celebrity," he says.

The channel will also have other user-generated content in original shows like "Your Comedy Show" and "Say Yes & Marry Me."

Read the whole story at USA Today »