Mojiva, the mobile ad network, released data showing how mobile devices will affect holiday shopping behavior. Per the findings, at least half of mobile consumers view their mobile device as a holiday
shopping resource for product information, coupons and sale information. Thirty-two percent think their mobile device is helpful for buying products. Many (roughly 70%) who use mobile devices for
information and guidance on gift buying are likely to consider spending $20 or more on items such as toys and games or electronics via the devices. Four in ten consumers feel comfortable spending $50
or more on a single holiday gift item using their mobile device. The research was conducted with InsightExpress, a leading digital marketing research firm.
This will hold true. Mobile is already influencing a huge chunk of shoppers. This year, we've seen even bigger growth in mobile uptake so this coming holidays will be even bigger for mobile!