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You Know, The Bank With The Red Awning?

Talk about establishing your brand. The bank was first Staten Island Savings Bank, then Staten Island Bancorp, then Independence Community Bank, then Sovereign, as it came under the Boston-based bank's umbrella.

Now it is changing its hood ornament again to Banco Santander, reflecting the $1.9 billion acquisition. The Spanish bank, which bought Sovereign in 2009, plans to replace the Sovereign brand with Santander as early as next year, according to executives briefed on the decision. Sovereign has nearly $77 billion in assets and 723 branches in nine states.

Read the whole story at The Boston Globe »

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