Sheets Energy Strips begins new cinema advertising campaign Sept. 30 with NCM Media Networks' FirstLook pre-feature program. Launching on the big screen with its "Take A Sheet" creative campaign,
Sheets' new spot stars recording artist Pitbull in a red carpet interview. Pitbull and his team spearhead the brand's Hispanic marketing efforts. NCM's FirstLook pre-show program and cinema ad content
is seen by over 690 million moviegoers in 49 of the top DMA markets, per the company.