Sheets Debuts OOH Campaign on NCM Theaters

  • September 28, 2011
Sheets Energy Strips begins new cinema advertising campaign Sept. 30 with NCM Media Networks' FirstLook pre-feature program. Launching on the big screen with its "Take A Sheet" creative campaign, Sheets' new spot stars recording artist Pitbull in a red carpet interview. Pitbull and his team spearhead the brand's Hispanic marketing efforts. NCM's FirstLook pre-show program and cinema ad content is seen by over 690 million moviegoers in 49 of the top DMA markets, per the company.

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