The finale between Kansas and Syracuse Monday night delivered a 12.6/19 with an average of 18.57 million viewers, according to Nielsen Media Research. In adults 25-54, the game earned a 7.7/17; a
10.8/25 in men 25-54; 7.5/18 in adults 18-49, 10.6/26 in men 18-49 and a 10.4/29 in men 18-34. For the full tournament, 122.1 million viewers watched all or part of the games on CBS. The network
broadcast only 23 games this year because of coverage of the war in Iraq. Prelude to a Championship from 9 p.m. - 9:16 p.m. delivered a 9.4/14 in households with an average of 14.12 million viewers
and a 5.5/13 in adults 25-54, 6.6/16 in men 25-54, 5.0/13 in adults 18-49, 6.2/17 in men 18-49 and 6.1/19 in men 18-34. For the night, CBS was first in households (10.3/16), viewers (15.25m), adults
25-54 (6.2/14), men 25-54 (7.8/19), adults 18-49 (5.9/15), men 18-49 (7.5/19) and men 18-34 (7.0/21).
advertisement
advertisement