Adrienne Raynor gives us six ways to boost paid-search traffic this holiday season. She looks at product listing ads, table segmentation, mobile, contextual targeting, and match types. Raynor tells us
that retailers with solid paid-search campaigns program may have a goal in mind, but it "doesn't mean everyone isn't secretly hoping to blow past their projections." The tips aim to help marketers
find incremental traffic opportunities.
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