Lyris Releases ListManager 7.0, Wins Award

  • April 8, 2003
Lyris Technologies on Tuesday released of ListManager 7.0, the latest edition of its email marketing software. Version 7.0 includes a new "Enterprise" feature set that enables advanced email marketers to track purchases, analyze customer interest, and monitor website traffic. "We wanted to help major email marketers measure the impact of their messages all the way from inbox to website to sale," said Lyris CEO John Buckman. "With ListManager 7.0, marketers can finally 'close the loop' on their email campaigns, using our interest and purchase tracking to optimize their messages and track return on investment." Version 7.0 also includes dozens of new, pre-built reports to track mailing results; template builders for content creation; and a content checker to help avoid words or expressions that can trigger anti-spam filters.

In an unrelated announcement, Lyris said that dmBusiness Magazine, one of the United Kingdom's leading direct marketing publications, has bestowed its coveted IDMF New Product Award on the latest version of Lyris ListManager. Lyris received the award at the International Direct Marketing Fair (IDMF) in March 2003. Lyris, a first-time attendee of the IDMF show, won in the CRM & Database Management category, shutting out all other email marketing solutions. Judging was open to the more than 10,000 IDMF attendees, and results were announced both at the show and in dmBusiness Magazine.

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