LinkShare Corporation, a provider of technology and service solutions for managing performance-based marketing and business initiatives, has announced its charter membership in the Inbox Defense Task
Force. This new coalition was founded by Andy Sernovitz, CEO of GasPedal, and will seek to lead an industry effort to eliminate spam by proactively creating deterrents and consequences to spamming, as
well as removing potential economic benefits. The Inbox Defense Task Force will seek to work alongside trade associations and consumer groups as a catalyst for effective private sector enforcement
actions against spammers. The group's effort will focus exclusively on the clear abusers, rather than legitimate business email. An end goal will be the greater acceptance of business email as
consumers' inboxes are uncluttered. The coalition will seek a broad range of members and active participants from the business community to demonstrate the solidarity and wide commitment to solving
the problem. Members will collectively seek to differentiate themselves from email abusers by educating consumers about the distinctions between spam and legitimate email marketing, demonstrating
efforts undertaken against the abusers, and promoting seals of approval.
