Groupon Stops Voucher Tracking

  • October 11, 2011

Groupon will stop displaying how many vouchers consumers have purchased, making it more difficult to guess from the outside how well its business is doing, reports All Things Digital. The new methods are expected to be live across all cities in the next few weeks. Instead of showing how many Groupons were bought, it will now show a percentage of the deals sold, ranging from .5% to 19.5%, for example. It will also be rounding off, so instead of saying “73 deals bought,” it will say “over 73 bought.” Yipit, one of the companies that regularly scrapes deal information from Web sites and discloses its findings, posted its latest summary on Friday, noting Groupon’s gross revenue increased 6% to $143.4 million in September.

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