• April 8, 2003

Pathfire, which provides digital media content management and distribution, introduced Pathfire Ads, an application for the Pathfire Digital Media Gateway automated digital IP-multicast distribution platform. Pathfire Ads is a digital media distribution and management application that is designed to streamline the aggregation, archiving and downstream equipment transfer process to broadcast stations and helps manage, deliver, track and verify ads and promotional materials. Pathfire DMG is used by 900 U.S. broadcast stations and content is delivered digitally directly to desktops. Once ad materials have been received at broadcast stations, personnel can sit at their desktop computers and use Pathfire Ads to search for specific materials, preview spots and meta data and drag and drop selected content to other station gear such as tape decks or edit suites. The Pathfire ads application can be installed on multiple desktops so that program directors, traffic managers and others who need to work with ads and promotional materials have easy access.