Around the Net
Search, B2B And Factors Influencing the Buying Process
- Search Engine Watch, Friday, October 14, 2011 12 AM
Derek Edmond describes how business-to-business marketers can get more from processes. He points to key findings in a recent research report from TriComB2B and the University of Dayton School of Business to help marketers make better decisions when building content for Web sites to increase sales. From points in the study, Edmond outlines the impact on search engine marketers, and suggests content assets from B2B blogs and technical technical data sheets; several sources of information; and the importance of mobile Web sites, forums and blogs.
