• The Big Lead, Monday, October 17, 2011 9:10 AM

Offering a sneak peek at the first TV commercials that could run during Super Bowl XLVI, Doritios has unveiled the opening round of submissions that are part of the brand’s “Crash the Super Bowl: Hollywood Edition.”

In the fifth year of its consumer-generated advertising contest, Doritios is offering $1 million and the chance to work on an upcoming Doritos commercial to people who submit homemade commercials to a dedicated Web site. Doritos will narrow down the submissions to five, which will run during Super Bowl XLVI on NBC on Feb. 5. At the link is Barry Janoff's take on the ads.

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