Around the Net
'New York,' 'Time' Mags Find Blogs Key To Boosting Online Traffic
- Paid Content, Monday, October 17, 2011 2:32 PM
New York magazine's online daily blogs, e-newsletters and apps like Vulture (for entertainment and the arts) and Grub Street have attracted many new readers, upping the pub's online traffic significantly, according to David Kaplan.
Time magazine likewise has benefited from a vertical blog strategy for tech, politics, health and financial, adds Kaplan.
