packaged goods

Seventh Generation Takes Winner To Growing Region

Seventh Generation

Seventh Generation is emphasizing its natural ingredients with a sweepstakes that will send the winner to one of the growing regions where it derives its dish liquid ingredients.

The winner of the “Nature Makes Perfect Scents” contest can choose a trip for two to France, Italy or Vermont, valued at $10,000. “The ingredients we use to create the scents in our Natural Dish Liquid come from fields, not factories, honoring their origins and the careful hands that cultivated them,” according to the website promoting the contest.

The Web site includes links to learn more about the French lavender used in the company’s “Lavender and Floral Mint” scent and the Italian lemons and clementines used to create the “Fresh Citrus and Ginger” as well as the “Lemongrass and Clementine Zest” dish products. The inspiration for the “Free and Clear” dish liquid comes fromt the company’s home state of Vermont.



The household and personal-care products company is promoting the contest and dish liquid sample giveaways on Twitter and Facebook. Consumers who share the contest on Facebook resulting in their friends entering can get up to five additional entries (one for each friend.) The contest ends Dec. 31 and a winner will be randomly selected on Jan. 2. The contest had gotten 159 “likes” and 35 “shares” on Facebook as of press time with many consumers commenting on where they would like to go if they win.

The Burlington, Vt.-based eco-friendly company conducted another sweeps in April in honor of Earth Day. The prize for the “Green Your Town” contest was a $10,000 green home makeover and enough cleaning supplies to help the winner’s entire community to do their spring cleaning (1,000 Healthy Home Starter Kits valued at $55 each.)

The company derives its name from the Great Law of the Iroquois Confederacy that states: “In our every deliberation, we must consider the impact of our decisions on the next seven generations.”


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