New Chevy Ad Celebrates Centennial

  • October 19, 2011

To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet will air a 60-second ad during game one of tonight’s World Series (7:30 p.m. ET on Fox) that blends historic photos of moments involving Chevrolet vehicles but frames them in modern-day settings.The spot was developed by Chevrolet ad agency Goodby, Silverstein & Partners (GSP), along with Park Pictures and Lance Acord.

The ad offers shows videos of different places and landscapes during which an arm emerges from behind the camera holding old photographs that seem to have been taken in those very locations, featuring Chevrolet cars from different eras.

"For the first hundred years and for generations to come…thank you for making us a part of your life," says the voiceover.



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