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Shopper Marketing Drives Growth
- Supermarket News, Thursday, October 20, 2011 9:45 AM
Companies involved in shopper marketing (events that often feature two or more products that shoppers can purchase together) experience higher sales growth and a better return on investment for their marketing programs, according to new research from the Grocery Manufacturers Association, Booz & Co. and Shopper Sciences.
Shopper marketing growth is fueled by a new focus on shopper solutions that engage shoppers across the path to purchase in ways that complement and go beyond promotional pricing, according to the report, titled “Shopper Marketing 5.0: Creating Value With Shopper Solutions.”
